Awards Process

 

    • Free Entry & Nominations

      • Potential winners may enter or be nominated free of charge, ensuring accessibility and broad participation across Africa’s tourism ecosystem.
         

    • Top 10 Shortlisting

      • All eligible entries are reviewed, and a Top 10 shortlist is created for each award category. Shortlisted entrants are officially recognised as Africa Tourism Awards Top 10 Finalists.

         
    • Top 10 Benefits

      Top 10 finalists enjoy the following:

      •  Listing in Top 10 Campaign 
      • Discounted tickets to the Awards Gala
      •  Listing in Top 10 Publication 
    • Evaluation, Inspection & Assessment                                                                                       Finalists undergo category-specific evaluation:

       

      Hospitality categories (e.g. hotels, resorts, lodges) provide a complimentary two-night stay for appointed inspectors, who assess the experience against predefined criteria. Airlines provide a complimentary flight for assessment like hospitality categories.

       

      Media and content categories submit a piece of work produced within the awards window for professional review.

       

      Other categories may be assessed through documentation review, interviews, site visits, or virtual assessments, as applicable

    • Voting & Scoring

             Final scores are determined using a weighted system. Judges and Awards College members will                 have access to reports from assessments to guide their voting:

 

 

    • Judges Panel – 40%
    • Balearica Awards College – 40%
    • Public Voting – 20%

 

 

    • Awards Gala & Winners Announcement 

           Winners are officially announced and presented with the Balearica statuette at the Africa Tourism               Awards Gala Dinner, attended by industry leaders, media, sponsors, and global stakeholders.