We are getting ready to celebrate the best of African tourism….

2nd November, 2025

PARTICIPATION

PARTNERSHIP / SPONSORSHIP

 

CATEGORIES

  • Media

    Tourism media define the destination as they provide quality tourism content including travel and tourism news, travel photos, travel videos and travel writing

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  • Hospitality & Entertainment

    The Hospitality & Entertainment sector is a service-based super sector of the larger tourism industry which provides accommodation, food and beverage and recreational activities to a large volume of patrons

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  • Transport & Travel Services

    Transportation is an integral part of the tourism industry, and with the tourism services providers, link tourists with various tourism attractions

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  • Industry Icons

    Tourism thrives from the individual contributions of stakeholders who excel in their trade and also inspire and groom the future industry leaders

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  • Destination Awards

    Tourism boards and DMOs are the engine room for creating the finest African travel experiences, formulating and promoting policies and catalyzing synergies necessary for tourism development.

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Benchmark for Excellence

The Balearica Awards (Africa Tourism Awards) provide an opportunity to showcase the best of African tourism service providers and provide a platform to promote, honour and reward excellence in the tourism industry.

Enlightened travel and tourism service providers and stakeholders recognize the benefits of competing for The Balearica, identifying the accolade as the recognized benchmark of excellence and a positive influence on growing their business.
The journey of the Africa Tourism Awards (The Balearica Awards) began in Nigeria in 2017, driven by a passionate commitment to ignite tourism growth across AFrica, starting from the continent's most populous nation. Our convection is that Africa - with its rich heritage, stunning diversity, and vibrant cultures - deserves more than the current 9% of global tourist arrivals and a mere 7% of international tourism revenue. These awards are designed to highlight excellence, inspire innovation, and catalyze sustainable growth throughout Africa's dynamic tourism landscape.

Register

Register for the 2025 Awards Now!

The Balearica Awards (Africa Tourism Awards) signify a prestigious recognition for your establishment, allowing you to earn respect and loyalty from both your guests & clients and tourism industry peers.