The Africa Tourism Awards is a prestigious annual event that celebrates excellence, innovation, and sustainability in Africa’s tourism industry. It recognizes outstanding achievements across hospitality, transportation, travel services, media, technology, and destinations.

The 2025 Africa Tourism Awards will be held on Sunday, November 2, 2025, in London, UK. The exact venue will be announced soon. The event will be a hybrid format, with a live broadcast to ensure global participation.

London serves as a global hub for travel and tourism, providing a strategic platform to showcase African tourism on the world stage. Hosting the event in London enhances international visibility and fosters connections between African tourism stakeholders and global industry leaders.

The Balearica statuette is the official trophy of the Africa Tourism Awards, symbolizing excellence and prestige in African tourism. Inspired by the elegance and cultural significance of the crowned crane (scientific name – Balearica), a bird native to Africa, the statuette represents resilience, beauty, and innovation in the industry.

Winners in each award category receive the Balearica statuette as a mark of distinction and recognition of their outstanding contributions to African tourism.

Entries for the Africa Tourism Awards are open to businesses, organizations, and individuals within Africa’s tourism and hospitality sector. To submit an entry or nomination: Visit our official website - Select the relevant category - Complete the nomination form with required details – pay the entry fee (for some categories with a fee) - Submit before the deadline.

Any business, organization, or individual operating in or into Africa’s tourism, hospitality, or travel industry is eligible to enter.

Some categories may require an entry fee to cover administrative costs. Full details will be provided on the nomination page.

Yes, businesses and individuals can enter multiple categories as long as they meet the eligibility criteria for each category.

Winners are selected through a combination of industry expert evaluations, an independent judging panel and public votes. Each category has specific criteria that nominees must meet.

Sponsoring the Africa Tourism Awards provides a unique opportunity to align your brand with tourism excellence and gain global exposure. To explore sponsorship opportunities, visit our Sponsorship Page or contact our partnership team at hello@africatourismawards.com

Sponsors enjoy exclusive branding opportunities, presenting slots, premium networking access, advertising in event materials, and digital exposure through the awards' global campaign. Sponsorship tiers range from Headline Sponsor to Category Sponsor and Media Sponsor.

You can attend the event by purchasing a ticket through our website. There are different ticket categories, including Standard, VIP, and Corporate Tables. A free virtual attendance option will also be available for those unable to travel.

The event is attended by tourism boards, airlines, hotels, tour operators, travel agencies, media, government officials, investors, and other key stakeholders in the tourism industry.

Yes, the Africa Tourism Awards 2025 will be broadcast live, allowing virtual attendees from across the globe to participate.

The awards feature multiple categories covering hospitality, travel services, media & technology, destinations, and industry icons. A full list of categories can be found on our website.

Yes, if they meet the criteria and receive the highest scores in multiple categories, a company or individual can win more than one award.

To stay informed, subscribe to our newsletter, follow us on social media, and visit our website regularly for updates on nominations, ticket sales, and sponsorship opportunities.

For general inquiries, nominations, sponsorships, or media partnerships, please email hello@africatourismawards.com